The end-product is a written statement of situation, problems, objectives and solutions. Understanding the nature and role of extension education organization. People and communities need the guidance, leadership and help of extension educators to solve their problems in a planned and systematic way. Plan or Plan of work is an outline of activities so arranged as to enable efficient execution of the entire programme. It answers the questions of what, why, how, when, where and by whom the work is to be done.

He has worked as an Assistant System Engineer in the CPG domain at Tata Consultancy Services , Hyderabad for 22 months. Along with being a marketing enthusiast, he also has great interest in product management & strategy. Further more from time to time, a company/brand must revisit its product portfolio judiciously. Consistency refers to the degree of how different products of a brand are related to each other. Surprisingly, a leading Indian confectionery & biscuit company in Parle also came up with a new product category with the launch of its ‘Parle Suraksha’ hand sanitizer.

How they are positioned by line extension definitions to gain a stronghold against their rivals ? Why do a lot of brands keep adding new product categories on their shelves. It refers to the total number of interrelated items the company produces. The general thinking is that the number of items should be optimal or manageable. However, the company’s product line length decision is affected by company objectives. To persuade more people to buy, a company adds new products to its product line.

VAE 311: Principles and Techniques of Veterinary and AH Extension (2+

Within the extension organization, the block staff may work together on an integrated programme, each member devoting part of his energy to appropriate phases. The answers to these questions lie in the programme planning process. Even older Jaguars found the resale market value enhanced Avoid cost of developing a new brand Developing new brand elements is an art and science. To conduct necessary consumer research , employing highly skilled personnel to design high quality slogan, logo, brand names etc can be quite expensive and no assurance of success.

Selection of the right kind of data collection method will depend on the objectives of the evaluation, kind of information needed, time and resources available and the type of respondents from whom information is to be collected. Once this is done, identification of specific indicators to measures the achievements will not be difficult. On the basis of the evidence gathered, judge whether or not each criterion is being adequately satisfied in the programme planning activities.

In the process followed, many other benefits might accrue, such as the education of participants, but we want a plan which can and will be used’. National Demonstration Project was implemented during the year 1965 to demonstrate the production potentialities of technology package on major crops to fully exploit these demonstrations for the purpose of training the farmers’ and extension workers. Further, it provided the scientists feedback of the problems faced by the farmers with respect to adoption of new technologies. To find the equation of a straight line that traverses a specific point and is inclined at a specific angle to the x-axis, one uses the slope point form equation. A line’s equation is a set of equations fulfilled by each point lying on the line.

Members of the planning committee represent all major interest groups, various economic and social levels of people, major vocations of the locality and other important elements in the area. Sandhu developed a model for planning extension and rural development programmes. This model has six phases with a number or steps to be followed under each phase.

S help businesses expand their product lines and gain market share, and they may give the business a competitive edge over rivals who don’t provide comparable goods. The established brand acts as an efficient and affordable marketing tool for the new product. Brand Extension is the use of an established brand name in new product categories.

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Marketers need to be clear about their purpose and aim in order to form a marketing plan that incorporates the product line. For this reason, a product manager is often in charge of building a plan in conjunction with a marketer. Brand Extension Vs. A line extension is the extension of the product line, while the brand extension is the extension of the width of the product mix. In simple words – Line extension involves an extension of the existing product category. A company simply increases their possibilities of success for his or her new product this fashion. In case a company already has success with a brand extension this has confirmed to play an necessary half as nicely.

This definition of https://1investing.in/ suggests that ‘a process is involved in which a series of actions culminates in the accomplishment of a goal’ . Viewed in this way, the concept of process involves a method, i.e., a process should be viewed as a sequential set of steps or several systematically ordered steps of planning, the performance of which leads to the accomplishment of a goal. In extension programme planning, the immediate goal would be the development of a programme document. To understand the extension programme planning process, certain basic concepts of an extension programme, planning and extension planning need to be understood. Brand extensions are a popular advertising technique as a result of the marketing prices of creating brand consciousness can be unfold over a number of product lines. Instead of building a brand from scratch, established manufacturers can leverage their brand awareness in a single product category to gain a foothold in a brand new product category.

• The length of the dashes varies slightly in relationship to the size of the drawing.
• Projects under ITD were executed by the Department of Agriculture and Co-operation , Government of India, and the ICAR.
• So extension must make periodic adjustments in its plans to meet the changing problems.
• In order to hold interest, we must set working objectives and offer solutions which are within reach and which will give satisfaction on achievement.
• However, it is more of a high-risk high reward scenario that enables the big brands to experiment and become even bigger.

The steepness and direction of a nonvertical line are measured by the slope of a line. A positive value indicates a positive slope, while a negative value indicates a negative slope. The slope of a line is a positive number when it climbs from left to right. A line’s slope is a negative value when it slopes from left to right. Any line parallel to the x-axis or the x-axis itself has a slope of zero.

Loans

An abstract element cannot be used to tag data in an instance document. Perhaps the most direct approach to moving a brand down is to lower its price. However a sharp price reduction can indicate to customers that—as they may have begun to suspect—the brand really is not different from any other brand, and is therefore of average quality. Today’s markets, from tires to clothes to computers, are becoming increasingly value centered. More and more buyers are turning from prestige and luxury to lower-cost brands that deliver acceptable quality and features.

Evaluation is the process of delineating, obtaining and providing useful information for judging decision alternative . Evaluation is a co-ordinated process carried on by the total system and its individual subsystem. It consists of making judgements about a planned programme based on established criteria and known, observable evidence . Objectives have been determined relating to major problems, need and/or interests as determined by the programme planning committee.

BRAND

Sound programme building selects problems based on people’s needs. I t is necessary to select these problems which are most urgent and of widest concern. Choice of problems must be from among those highlighted by an analysis of the facts regarding what are felt as unfelt needs. To be effective, extension work must begin with the interests of the families. It must meet interest and use them as a spring-board for developing further interests.

The section wise capacity thus calculated with single or multiple entry and exit points shall be run with the selected software package offline in the steady state operation of the system to arrive at capacities of various sections. The people who do the planning may participate in local surveys and neighbourhood observations. This provides an opportunity for them to learn more about their own community and area and increases their interest. The extension worker has the responsibilities of providing local leaders with the knowledge, skills and attitudes they must have if they are to help in educationally serving the people. Essentially, learning takes place through the experiences the learner has and the responses he makes to the stimuli of his environment.

It should specify the subject mater related to each objective that is highly significant to the people, socially or economically or both. It should clearly state the important problems or needs identified by the staff and the people in the programming process. The Village Level Workers at the village level and the concerned Extension Officer at the block level are two most important functionaries who advise the village families and the village institutions regarding solutions to their problems. The other Extension officials at various levels may join with the team in finding solutions to problems. Experiences of the farmers and suggestions of the specialists will help in arriving at a joint decision.

Kelsey and Hearne have said that all other principles of programme building are related to evaluation. Involvement of local people and their institutions is very essential for the success of any programme for their development. People become interested and give better support to the programme when they are involved in the planning process. So, extension programmes should be planned with the people and not for them. It is important to take into account the conditions that exist at a particular time.

• The section wise capacity thus calculated with single or multiple entry and exit points shall be run with the selected software package offline in the steady state operation of the system to arrive at capacities of various sections.
• When hidden detail lines cross visible outlines either a dash should clearly cross the outline or dashes should be drawn with a gap on each side of the visible outline.
• However, whatever the method used, a specific questionnaire or interview schedule or data recording sheet must be developed with care.
• In case, there is no existing non-funded facility, the margin of 25% should be taken [only for non-funded portion of ECLGS 2.0, ECLGS 2.0 ].
• If we could know ‘where we are’ and ‘where we are to go’ we could better judge ‘what to do’ and ‘how to do’.

The word ‘programme’ has several distinct meanings in the dictionary. It mans a proclamation, a prospectus, a list of events, a plan of procedure, a course of action prepared or announced before hand, a logical sequence of operations to be performed in solving a problem. When used by an organization, it means a prospectus or a statement issued to promote understanding and interest in an enterprise. The NATP implemented its objectives through Strategies for Organization and Management Reforms and Research. The Research comprised various modes of objective-based funding, namely, Teams of Excellence , Mission Mode , Production Systems Research , Institution Village Linking Programme and Competitive Grants Programme .

With this strategy, retailers use a mix of manufacturers to introduce new products in an existing field. An example is when McDonald’s launched a Star Wars function meal to coincide with the launch of the film. Our consultants discuss extensions which have been profitable and those who have the potential to dilute a model, and what makes some brands extra extendible than others.